The four principles of graphic design are contrast, repetition, alignment and proximity (C, R, A, P. The first basic design principle is contrast, or the idea that different colors, shapes and sizes will best attract the attention of your readers. To use contrast in your designs, make sure you choose a color combination that combines light and dark tones. You should also use a variety of fonts for the title and subtitles to create visual contrast in the text.
However, too much contrast can become a distraction for your readers. Instead of using 15 different fonts, colors, and images that move your central message, use two or three different design elements to keep your design unified. In contrast to the first basic principle of design, the second principle helps to create unity. The repetition rule states that you should reuse some key themes in your design so that readers can easily recognize and identify your brand.
You can also use repetition with the shapes and fonts you select. If your logo uses elongated cursive writing, you can mimic the curves of this font with curved shapes and a similar font for all your headers. You'll know that your designs use repetition effectively when the casual observer can identify the ads that belong to your business at a glance. Repetition is especially useful when employing a multi-channel marketing campaign.
Like alignment, proximity teaches you to visually keep related images, paragraphs, and titles grouped together. Not only will this provision allow for more white space, but it will also communicate your ad information as concisely as possible. The idea behind the contrast is to avoid elements on the page that are simply similar. If the elements (type, color, size, line thickness, shape, space, etc.
Contrast is often the most important visual attraction on a page, it's what makes the reader look at the page in the first place. The contrast on a page draws our eyes to it; our eyes are like contrast. If you place two elements on the page that are not the same (such as two fonts or two line widths), they cannot be similar; for contrast to be effective, the two elements must be very different. Contrast is like a matching wall paint when you need to cover a ring; you can't match the color; either you match it exactly or you repaint the entire wall.
As my grandfather, an avid horseshoe player, always said: “It almost only counts in horseshoes and hand grenades. Contrast serves two purposes, and they are inextricable from each other. One of the purposes is to create interest in the page, if a page is interesting to see, it is more likely to be read. The other is to help organize information.
A reader must be able to instantly understand the way information is organized, the logical flow from one element to another. Contrasting elements should never serve to confuse the reader or to create an approach that is not supposed to be a focus. Add contrast through your font options (see the second half of this book), line weights, colors, shapes, sizes, spacing, and so on. It's easy to find ways to add contrast, and it's probably the most fun and satisfying way to add visual interest.
The important thing is to be strong. A repetition of visual elements throughout the design unifies and strengthens a part by joining parts that would otherwise be separate. Repetition is very useful in one-page pieces and is essential in multi-page documents (where we often call it consistency). The purpose of repetition is to unify and add visual interest.
Don't underestimate the power of a page's visual interest: if a piece looks interesting, it's more likely to read. Think of repetition as if it were consistent, which I'm sure you already do. Then push the existing consistencies a little further: can you turn some of those consistent elements into part of conscious graphic design, as is the case with the title? Do you use a 1-point rule at the bottom of every page or below each heading? How about using a 4-point rule to make the repetitive element stronger and more dramatic? Next, take a look at the possibility of adding elements whose sole purpose is to create a repetition. Do you have a numbered list of items? How about using a distinctive font or an inverted number, and then repeating that treatment, on each numbered list in the publication? At first, simply find the existing repetitions and then strengthen them.
As you get used to the idea and look, start creating repetitions to improve the design and clarity of the information. Repetition is like accentuating your clothes. If a woman wears a gorgeous black evening dress with an elegant black hat, she could accent her dress with red heels, red lipstick, and a small red pin. Avoid repeating the item so much that it becomes annoying or overwhelming.
Be Aware of the Value of Contrast. For example, if the woman wore the black evening dress with a red hat, red earrings, red lipstick, a red scarf, a red handbag, red shoes and a red coat, the repetition would not be an impressive and unifying contrast, it would be overwhelming and the approach would be confusing. An effective website design must fulfill its intended function in conveying your particular message and, at the same time, attracting the visitor. Several factors, such as consistency, colors, typography, images, simplicity and functionality, contribute to the good design of the website.
Simplicity is the best way to do this when considering the user experience and the usability of your website. Below are ways to achieve simplicity through. Color has the power to communicate messages and evoke emotional responses. Finding a color palette that fits your brand will allow you to influence the behavior of your customers towards your brand.
Keep color selection limited to less than 5 colors. Pleasant color combinations increase customer engagement and make the user feel good. Typography has an important role to play on your website. It attracts attention and works as the visual interpretation of the brand's voice.
Fonts must be legible and use a maximum of 3 different fonts on the website. Navigation is the guidance system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors. If website navigation is confusing, visitors will give up and find what they need elsewhere.
Keeping navigation simple, intuitive and consistent on every page is key. The visual hierarchy is the arrangement of elements in order of importance. This is done by size, color, images, contrast, typography, white space, texture and style. One of the most important functions of the visual hierarchy is to establish a focal point; this shows visitors where the most important information is.
Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less and will potentially leave an unloaded site in 3 seconds. Image size optimization will help your site load faster. To identify your target audience, conduct user research on user demographics, location, and goals.
Consider searching competitor websites and their social media pages to analyze who their target audience is and compare them to the needs of your website. Also try to research your target audience and adapt the content and text of your website to their needs. This increases their chances of remembering your site. Razer creates gaming peripherals for computers and video game consoles.
Razer's branding, color scheme, and use of dark imagery appeal to gamers, who tend to play in darker environments. By using images of its gaming products, as well as the tone in its language, advertising the “unfair advantage” of its products, the company has audibly defined its target audience. One of the basics of web design involves designing with a grid. The grid system is a design based on measures and guidelines.
The grid is composed of columns (spaces designated for the placement of content) and gutters (the empty spaces between the columns). Divide the page into sections to organize the content and hierarchy. Your website should combine extensive use of information architecture and a powerful visual hierarchy to create a seamless experience for your users. If the information on your website is easy to digest and aesthetically well-structured, it will help your visitors complete their user tasks faster.
There are many ways to improve the visual hierarchy of your site. Some ways to improve the visual hierarchy are using color and contrast to draw attention to specific text and buttons, adding more negative space around an element you want the user to focus on, and having balance and symmetry in the design can make things simple and easy to use. The foundations for creating good website navigation are logical hierarchy, simplicity and versatility. Good navigation is key to helping users find what they need and get where they need.
There are several types of navigation that you can find on any website. Some mobile apps and sites will use a combination of them. The content of your website, which consists of texts, images, videos and other interactive elements, is the essence of your site. It attracts people and keeps them engaged.
It gives your site a sense of purpose and inspires users to take action, whether it's to contact you or buy a product. Some marketers and web designers try to reinvent the wheel by trying to differentiate themselves from the crowd or by focusing heavily on trendy content. Instead, I suggest that you do everything you can to make your content authentic. It should feel like you and true to your brand.
Talk about your products, services, case studies, or what you have to offer. Another powerful tool in the basics of web design is the use of images. It can captivate your audience and guide them to the content of your website. The following example from DSKY vividly summarizes the aesthetics of the beer brand through images.
Use beautiful and vibrant illustrations that represent a serene and perfect moment in a natural environment. Images work together to create a digital mural. This effect invites the visitor to scroll down and interact with the copy and content of the landing page. It should also be noted that Perfect Moment shows images of its lagers.
Images are a great way to attract viewers, so use this tool to your advantage. Bonus points if you include a demo, video, or product configurator. Ensure that the file sizes of your images are small to improve page load times. Your images should have a resolution of 72 DPI, which is the standard for the web.
If you must use high-resolution images, consider using thumbnails that link to the original images. Interactivity is a fascinating element of the basics of web design. How will users interact with your site? Adding interactive elements, such as the example shown in the image, will make your website more fun and stand out. These elements can spark visitors' curiosity and inspire them to explore other aspects of your website.
What hidden secrets will they reveal? Interactivity gives users the opportunity to learn more about your product. Online car configurators are a great way for potential buyers to visualize their next car. Interactive elements can provide support and troubleshooting to troubleshoot potential issues. For example, PC manufacturers can provide step-by-step instructions on how to upgrade a desktop computer's RAM.
Implementing interactive elements on your website can save users time, increase engagement, and educate visitors about you, your product, service, or business. There are many tools for testing color and font accessibility, such as a color contrast ratio analyzer. Another thing you can do is add alternative text to the images that describes what the image is. This can also help when images don't load or are broken.
Providing subtitles and transcriptions for audio and video recordings is also another way to create accessible content. Find the right keywords for your website to improve your SEO. Optimizing your site's content can increase leads, instil trust, and strengthen SEO. Regardless of whether your website is for a business or a portfolio, optimizing it in a variety of ways will attract more visitors, improve the user experience, and make it more accessible.
Re-sification means that you don't need to include an entire object for viewers to recognize it. You can use this principle to save space in a layout, suggest the contents of the next slide in a carousel, or make your “Coming Soon” page clearer and more attractive. The principles of visual design, taken together with the general rules of the Gestalt, apply to the whole picture and how the brain gives meaning to an entire design. Our top UI design tips, on the other hand, offer practical advice for designers working on each individual element.
Read our breakdown for UI design tips covering scale, balance, hierarchy, contrast, and more. The four basic principles of design simply allow you to display your brand message in the most effective way. Allowing the user to clearly see what functions are available is a fundamental principle for successful user interface design. Understanding the basics of web design can help boost the reputation of your brand or business by building credibility and establishing trust with your visitors.
Familiarizing yourself with the basics of color theory will go a long way in establishing your brand and website. While this may be inappropriate, we would like to impress readers how important these four design principles are. This so-called TETO principle should be applied to all web design projects, since usability tests often provide crucial information on important problems and issues related to a given design. While these principles were developed in conjunction with the visual arts, web designers apply design principles that are based on these fundamental ideas.
The four fundamental principles of design expand into 13 specific general rules about visual experiences to consider when designing your next cutting-edge website. . .